Top 10 greatest glue commercials of all time

Best Glue Commercials
By Bill Wyatt
November 6, 2020
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Check out these insanely creative and clever advertising campaigns from some of the world’s most known (and some unknown) adhesive brands!

Top 10 Adhesives Advertising campaigns

“Stopping advertising to save money is like stopping your watch to save time.” – Henry Ford.

Global brands understand the power of marketing, but some adhesives companies have pulled some insane stunts and made some awesome ads over the years.

Here are my top 12 ads for glue companies. #1 has by far the most successful adhesives marketing campaign I’ve ever seen!

#10: Krazy Glue Bungee Jump secured by Glue!!

In 2010 Krazy Glue released this epic ad featuring a bungee rope secured only by their product. It’s definitely memorable!

#9: Elmer’s “Let’s Bond” Campaign

Elmer’s don’t go for the in-your-face extreme marketing of some other brands. Elmer’s is a family oriented brand and their “Let’s Bond” campaign is a great nod to that. 

#8: Solvite’s suspension above snakepit campaign

Solvite is an adhesives brand that make wallpaper paste. To demonstrate the strength of their product they had a number of TV spots where they suspended the general manager of the company above various dangerous situations, held up only by Solvite.

#7: That time Loctite spent their entire annual ad budget on a 30 second ad.

Loctite isn’t as well known in the USA as it is in Europe and in the commercial world. In 2015, Loctite sought to remedy that by blowing their entire annual ad budget on a SINGLE superbowl commercial.

The ad campaign was picked up by the media – check out this report from CNN

#6: JB Weld: Don’t toss it, JB Weld it!

JB Weld created this ad to try to insert JB Weld in to the public consciousness for home repairs and DIY and to try and shift their reputation away from just being for auto repairs. The end of the ad is weird and slightly unsettling, which got people talking about the ad. (If the youtube comments are anything to go by!)

#5: Talens Rubber Cement’s Risqué Nuns

This ad caused a stir when it was first aired in the south of France – a typically catholic region. Nuns in a covenant use Talens Rubber Cement to repair a statue of the lord after he has a little accident. Funny!

#4: Unibond Click & Fix – BANG BANG

I love this ad so much! It’s so damn catchy and perfectly shows off the ease of the product. BANG BANG! I even tweeted Henkel UK (who make this product) to see if they know what the track is, but no answer yet!

#3: Elmer’s introduction by Elsie

Alright so this one isn’t as flashy as some of the other ads here, but this ad is a rare glimpse at a marketing campaign from all the way back in the 60s! Elmer’s was owned at the time by Borden Dairy Company, who used a cartoon cow “Elsie” as their marketing mascot. 

When their chemicals division created Elmer’s glue, the marketing team decided to leverage the already well known and loved brand of Elsie the cow and create a new character to represent the glue – Elmer the bull.

The marketing team decided Elmer would be Elsie’s husband, and Elmer is proudly displayed on Elmer’s glue to this day. 

#2: Sugru takes over Youtube

Next up on our list is Sugru, the mouldable glue.

This campaign is interesting because it wasn’t a single ad, instead – Sugru started pumping out money to every corner of youtube. Creators from every niche were suddenly uploading Sugru videos, promoting unique ways the glue could help their viewers with clever hacks.

Sugru gave each of them a unique referral code that allowed them to earn a commission when their viewers bought the product. This was a super smart move from Sugru, because it put them in front of so many different audiences and potential customers, several million customers for no significant investment. (Other than sending out free glue!)

Electrical channels, Vanlife channels, Knitting channels, Crafting channels, DIY channels, Art channels, Kids channels…. All promoting the incredible Sugru product. 

#1: Flex Seal embrace the meme

Like Sugru, Flex Seal realized the massive potential of Youtube and viral video marketing. Flex Seal created some absolutely ridiculous infomercials, presented by CEO Phil Swift – an extremely energetic and likeable personality.

The craziness of the Flex Seal infomercials spread like wildfire and memes popped up everywhere.

A lot of companies and celebrities go in to damage control when they get unexpected attention online, trying to stop the spread of memes but Flex Seal fully embraced it, doubling down on the insane infomercials, responding positively and encouraging the the buzz created on social media and sponsoring other content creators to create ridiculous videos with Flex Seal products.

The result was a truly massive success, with Flex Seal videos, commercials, and both sponsored and non sponsored response videos garnering hundreds of millions of views online from some of the biggest youtubers with the biggest audiences on the entire internet.

This ad campaign is a perfect example of how companies should do internet marketing!

Conclusion

I hope you enjoyed this list. There are loads of amazing marketing campaigns but I don’t think any of them come anywhere close to the level of success as Flex Seal.

If you know of any other commercials, let me know so I can add them to the list!

Thanks for reading!

-Bill

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